Joint Venture Stable/Autonomous Steps Large 2018 Car Sales Target Inventory

With the cancellation of preferential policies for vehicle purchase tax, this year's automobile market may continue to linger in the whirlpool of low growth. The China Automobile Association predicts that the growth rate of the passenger vehicle market will be only 3%. At the beginning of the new year, various automobile companies also set sales targets for the new year. These goals are based on the overall auto market environment, 2017 corporate performance, future plans, launch of new car “inventory” and other factors, and some of them are set. Slow pace, some imaginary, and others are catching up. There is power in stress and life in competition! Next, let's take a glimpse of this year's auto market's cooling and warming through the annual goals set by various companies compared to 2017's changes.

1.58 million Geely cars

Among the millions of companies, Geely's development momentum is the most rapid. Accumulated sales in 2017 reached 1,247,116 units (including lead), a year-on-year increase of 63%, exceeding the annual sales target of 1.1 million units. This year, Geely Automobile pursued the victory and set a target of 1.58 million vehicles.

The rapid growth of Geely's automobile sales stems from the comprehensive and balanced product system. Geely owns as many as seven models with monthly sales of over 10,000 units, including Bo Yue, Dorsett GS, and Vision SUV. At the same time, the sales volume of Geely Automobile's sales price of 8-15 million yuan has reached 60%, which means that the brand's premium ability has improved. This year, Geely will also continue this upward self-owned brand development. On the one hand, it will focus on product creation and launch. This year is the year of Geely Automobile's products. It will launch five or six new models and existing product changes. Iterative models. on the other hand. Geely will also continue to focus on shaping and enhancing brand value. It is not so easy to believe that Geely Automobile, which has entered the healthy development lane, wants to stop.

FAW-Volkswagen 1.475 million vehicles

As a leader in the Chinese market, FAW-Volkswagen delivered a satisfactory answer sheet in 2017. The cumulative sales volume for the year was 1.405 million, which also represented an increase of nearly 6.8% year-on-year. This year, FAW-Volkswagen continued its efforts to set a target of 1.475 million vehicles.

In the car market, FAW-Volkswagen has several popular models such as MAGOTAN, Sagitar, Bora, and Golf, which are the cornerstones of FAW-Volkswagen's success. In 2018, FAW-Volkswagen finally came up with a license in the SUV market. According to the plan, we are about to meet with the SUV T-Roc and A-class SUVs. The T-Roc is based on Volkswagen's latest horizontal engine modular platform. (MQB) builds and targets the compact SUV market. I believe that with FAW-Volkswagen complementing the SUV this shortcoming, the strength will be upgraded again, but also let it continue to climb in the peak with plenty of power.

Great Wall Motor 1.16 million vehicles

Although the Shenzhou Haval H6 was still strong, the Great Wall slowed down slightly in 2017. In the whole year, it sold 1,070,161 new cars, a year-on-year decrease of 0.4%. At the same time, Great Wall Motor also re-adjusted its pace in 2018, adjusting its sales target to 1.16 million units, which is significantly lower than the 1.25 million annual sales target for 2017.

With the strength of the self-contained compact SUV market, sales of the Haval H6 have decreased over the previous year. This year, the Great Wall brand will also launch Haval H4, Haval H6 Coupe, Haval Blue H7 and other products to continue to enhance collective combat capabilities. At the same time, the popularity of WEY VV7 and VV5 has allowed Great Wall Motors to take a big step forward in its own brand's upward path. This year, the WEY brand will also launch a new plug-in hybrid model P8. The expansion of dealers will also enter the acceleration period. In 2018, WEY brand 4S stores will reach 300. In the days to come, Haval will no longer be a single player. With the addition of WEY, the market performance of the Great Wall will be more balanced.

Beijing Hyundai 900,000

After experiencing sales ups and downs in the first half of 2017, Beijing Hyundai finally recovered its feelings in the second half of the year. Since July, it has achieved continuous growth for many months, and it has also fixed its annual sales volume to nearly 820,000 vehicles. In 2018, Beijing Hyundai’s determination to comprehensively increase sales volume and restore its market position is also firmer, and it will challenge the sales target of 900,000 vehicles for the whole year.

At the end of last year, Beijing Hyundai released a new brand strategy - "a modern, intellectual future." The release of the new strategy also shows that Beijing Hyundai will take the development of intelligent networking and user experience as the development direction. At the same time, Beijing Hyundai will continue to adhere to its localization strategy and introduce more localized products. In terms of products, Beijing Hyundai will also launch four new models including the small SUV, ENCINO. Closer to consumer demand and brand value, this will help Beijing Hyundai to regain its own market position.

Guangzhou Automobile Honda 750,000 vehicles

Although it was a small product year, Guangzhou Automobile Honda could be said to be sailing smoothly in 2017. The total terminal sales volume for the year reached 730,633 units, an increase of 10.8% year-on-year, an increase of 5.9% over the 690,000 annual sales target. Guandao, Binzhi, Lingpai, Fit, Odyssey and Fengfan have achieved satisfactory results. This year, the introduction of a variety of new products also allowed Guangqi Honda to confidently and comfortably challenge the 750,000-year full-year target.

Take a look at this year's new car plan, no doubt the replacement of the middle-class car market star product Accord will be highly anticipated, and more fashionable shape with T power to make the product competitiveness once again rejuvenated. It can be imagined that the joint venture mid-size car market will usher in a long absence. In addition, the promotion of the new Fit, Binzhi PHEV (forecast) and a purely electric SUV will also contribute to the achievement of higher goals of Guangzhou Automobile Honda.

Guangzhou Automobile Transmission Co., Ltd. 700,000

Under the background of the overall slowdown in the domestic auto market, Guangzhou Automobile Group has become a landscape with a converse trend. The total sales volume of the entire system has reached 508,600 units, which is a substantial increase of 37% year-on-year. Guangqi Chuanqi will hit 700,000 vehicles this year.

GS4, GS8, GA6, GA8, Guangzhou Automobile Transmission Co., Ltd.'s products are comprehensive and powerful, continuing the rhythm of the past two years, this year, GAC Chuanqi also will be frequent new products, there will be 4 new cars listed, including 1 car, 1 MPV, Two SUVs continue to build a complete product matrix. At the same time, the increase in production capacity will also ease the worries of Guangzhou Automobile. At the end of last year, the Hangzhou plant has been put into production. The planned annual production capacity will be 400,000 units, and the initial 200,000 units. This year, it will contribute 100,000 units of production capacity for GAC. At the same time, factories in Xinjiang and Yichang, Hubei Province are also rapidly advancing. In addition, GAC Chuanqi GA4 is about to usher in the world premiere at the North American Auto Show. After the success in the domestic market, the internationalization journey of Guangzhou Automobile Co., Ltd. also deserves attention.

Dongfeng Yueda Kia 500,000

Similar to Beijing Hyundai, after experiencing the ups and downs in the first half of 2017, Kia finally returned to the market in the second half of the year. Kia’s accumulated sales reached 359,500 vehicles in 2017 and failed to meet its target. In 2018, Kia will also rise up to challenge the sales target of 500,000 vehicles.

In order to achieve its goals, Kia Motors released the "2020 Strategy," and announced that it will focus on customers and actively transition to "intelligent, electrified, lightweight, and interconnected." Specifically, on the one hand, the launch of new vehicles will be strengthened, and 18 new models will be launched in 2017-2020, of which 4 new models including 2 SUVs and 2 new energy vehicles will be launched in 2018. On the other hand, it will also strengthen the localization of automotive styling and design, and bring it closer to the needs of Chinese consumers. To gain insights from consumers, whether it is possible to have an insight into the rapid changes in consumer psychology is the key to whether Kia can restore its full strength. Let us wait and see.

Guangzhou Automobile Toyota 500,000

GAC Toyota achieved a good development in 2017. It achieved retail sales of 440,390 units throughout the year and exceeded its annual target of 435,000 units. In 2018, GAC Toyota will challenge the annual sales target of 500,000 vehicles, which means an increase of 13.6% over 2017. Looking back at this year's Guangqi's book weapons, the accomplishment of the target can indeed be fully emboldened.

Since the launch of the new eighth-generation Camry in mid-November last year, in just over a month's time, the country has accumulated close to 25,000 orders, and it will also completely release its energy this year. At the same time, Toyota’s global strategic SUV C-HR will also meet with consumers. The listing of this small SUV will also fill the gap of Guangfeng’s small SUV and become a formidable new addition this year. In addition, new cars such as the first pure electric SUV will also be introduced this year. With the strong and stable performance of Highlander and Ralink in their respective market segments, coupled with the market effects of new products, Guangfeng’s performance this year is worth looking forward to.

Dongfeng popular 330,000

For Dongfeng Popularity, 2017 may not be satisfactory. In the whole year, a total of 230,000 vehicles were sold, representing a year-on-year decline of 11%, and negative growth for the first time in more than a decade. In 2018, Dongfeng will be revived and will use the intensive product storm to reverse the downward trend and challenge the sales target of 330,000 vehicles.

In 2017, Dongfeng entered the era of product 2.0 and increased the introduction of turbocharged power products to meet the needs of consumer upgrades. Dongfeng will continue to play its own advantages in the MPV market and continue to increase investment in SUV models. Among the sales target of 330,000, SUV and MPV models each accounted for 160,000, and new energy vehicles accounted for 10,000. In this year's new car plan, Dongfeng will popularize 5 new models of the new generation Jingyi X5, Kingview X7 (7-seat SUV), new small SUV, F600A and F700A, among which there are 3 SUV models. With the deepening of the product 2.0 era and the launch of more high-quality, high-value models, the Dongfeng trend may sweep away the haze of last year.

Dongfeng Kaichen 200,000

In 2017, as the first year of the Dongfeng Qichen brand “Single-Fly”, it quickly transformed its role and realized a smooth transition and rapid growth. The cumulative sales volume of terminals last year reached 143,000 units, which was a year-on-year increase of 22.7%. Dongfeng Qichen, which has entered the fast lane, will also play a big role this year, hitting the sales target of 200,000 vehicles.

Last year, Dongfeng Qichen introduced new vehicles such as the M50V, D60 and the new T70, which further strengthened the lineup. In particular, the "SUV duo" consisting of T70 and T90 has become the engine that supports the rapid growth of the brand. At the same time, according to Ma Lei, deputy general manager of Dongfeng Qichen Automobile Co., Ltd., sales of the D60 are expected to reach 80,000-90,000 units this year, which will also be an important source of Qichen sales growth. In terms of new cars, Dongfeng Qichen is closely following the market trend and will invest in a new SUV model in the second half of the year. The market performance at that time is worth looking forward to. Dongfeng Qichen is backed by a large tree like Renault-Nissan-Mitsubishi, and gradually formed a distinctive branding language, further deepening its brand image. At the same time, Dongfeng Qichen, who is deeply pursuing the third and fourth line market, is very groundless both in terms of channel expansion and marketing, and these advantages all lay a good foundation for Dongfeng Qichen’s “second takeoff”.

Looking at the goals of various companies, we can not help but lament that the pursuit of steady, sustained growth is the pursuit of most car companies. In general, opportunities and challenges are on the same page. Although the Chinese market has gradually moved towards the normal single digit growth, the benefits of purchase tax relief will also subside, but the space for the development of the entire car market is still huge and prosperous. We also hope that car companies will continue to increase their sales numbers, and at the same time, they will be able to focus on the interests of consumers first and build an enterprise-consumer win-win auto market.