On July 22, a shocking "Transformers" short film was shown on the LED screen of the hall of the China Film Museum. The reporter was surprised to find that this video had only one “C&CTRUCK†from beginning to end, which fully explained the essence of the brand of the truck. Through this successful product marketing joint truck enters our vision here.
The joint truck is an emerging heavy truck brand in China, CIMC, Chery Automobile, Yuchai Group, Fast Group, and Fuhua Heavy Industry. These five major companies are China's largest logistics equipment and special vehicle manufacturing company, China's largest independent brand automobile manufacturing company, China's largest diesel engine manufacturing company, China's largest heavy truck transmission manufacturing company, and China's largest car axle manufacturing company. These five heavyweight companies in the domestic automotive industry were formed. At the beginning of the joint truck's birth, it had the technical ability to compete with competitors in the same industry.
With the development of the domestic heavy-duty truck market in the past two years, more and more companies have entered the industry. In order to get the benefits from this big cake as quickly as possible, most companies that have entered the industry will take the heavy-selling brand name. The old road, directly into the sales cycle of large profits, trademarks and small brands in the circle can not extricate themselves. As for the joint truck that is also a new army, it has embarked on another development path of “high-cost†and sustainable operations. Tu Xiaoyue, general manager of Jirui Union Truck Marketing Service Co., Ltd. said in an interview: “Joint Trucks can no longer take the low-end route, and the creation of self-branded mid-to-high-end heavy trucks is an ambition for the beginning of the joint truck business. This goal has not changed,†he said. “There is no shortage of ordinary trucks in the Chinese market. The joint truck needs to be truly meaningful. Global high-end trucks can compete with brands such as Mercedes-Benz, Volvo and Scania.†Because of this belief and corporate goals, the U460 flagship high-end tractors and high-end light-duty tractors have been established for a short time. , Heavy duty dump trucks, concrete mixers and other fully functional product systems.
According to the joint cart plan, 21 models and more than 600 genealogy products were introduced to the market in 2011. The products spanned many fields such as haulage, cargo loading, engineering, and specialization.
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