China's CNC cutting machine competition entered the "high-end brand" stage

In 2012, the current competitive landscape of China's CNC machine tool industry has entered the “middle and high-end brand” phase. The brand at this stage has been refined into the medium, middle, upper and middle and higher market segments. In the middle market, it mainly depends on the price war situation. As the operation becomes more and more difficult, many brands have started to develop upstream and strive to obtain more brand added value and development space.

In 2011, it was a difficult year for the CNC machine tool industry in China. In 2011, it was more difficult and complicated for the entire CNC machine tool industry. Through research, we found that the increase in sales in the first quarter was largely dependent on Digestion of inventory. As for the double-digit increase in GDP in the first quarter, it cannot fully prove that the economy has steadily improved; although in the exchange rate game with Americans, the renminbi has maintained its sovereignty and independence, but in the long run, the appreciation of the renminbi. It is inevitable. Under such circumstances, the challenges faced by the CNC machine tool industry in China are many. In particular, for local Chinese companies, they concentrate on low-end and middle-end products. With price as the main competitive means, their ability to resist risks is weak, and their industrial concentration is low. . Even in this environment, there are still some new brands entering the market, showing the intense competition in the industry.