In the first three months of this year, the sales volume of the lighting market has dropped by 25-50. Many dealers have operated at a loss, and many dealers have the willingness to exit the lighting market. In the interviews of major LED stores, the reporter heard many merchants reflect that this year's LED lighting market is not obvious, and it is in a state of desertedness. In the face of the depressed lighting market, many dealers said they were very depressed and very puzzled. Why can't customers come to the customer when the product profit is already so low? What is the reason for the market downturn? Some dealers ask reporters like this.
An article in The Wall Street Journal is entitled "Who is dragging the Chinese economy?" The article pointed out that there are about 150,000 state-owned enterprises in China, which control about 50 industrial assets in the country and absorb about 20 labors in the country.
Chinese state-owned enterprises contribute about one-third of the country's economic value added. However, of the 1,500 companies listed on the two major stock exchanges in China, only about 50 are truly private enterprises. State-owned enterprises have received strong support from the government, but their profitability still cannot keep up with private enterprises. In terms of providing jobs, taxation and output, private enterprises are much more important than state-owned enterprises. Private enterprises provide about 80 urban jobs, 90 net new jobs, and two-thirds of fixed-asset investment. The article concludes that state-owned enterprises have dragged down the Chinese economy.
I will not talk about the neutrality or bias of the above viewpoints. But what is obvious is that there are bound to be some factors in the economy in China. So, what are the factors behind the LED lighting industry?
First of all, it may be the lag of the LED standard. It is understood that so far China has issued 111 standards for LED lighting at all levels, including 36 national LED standards, 8 national LED standards that have been drafted and are being drafted, and proposed to establish There are 20 national LED standards. A total of 56 LED industry standards have been issued, and a total of 19 LED local standards have been issued.
However, colleagues in the LED industry in the depths still clearly feel that the standard lags behind the development of products. This is mainly due to the development of LED technology, the rapid replacement of products and the development of LED lighting from the initial substitution to the manufacture of products that meet the characteristics of LEDs. Related factors such as transformation.
Generally speaking, many international standardization organizations have formulated various standards, which reflect the situation of giving full attention to standardization, but some of them have repeated and contradictory problems, especially some applications are influenced by traditional industries and standard technologies. The shackles and the existence of technical blind spots create standard unscientific problems.
In addition, the non-standard industry standards are also likely to cause uneven quality in the industry.
With the improvement of people's awareness of safety and environmental protection, especially the strengthening of ecological civilization construction, society has put forward higher requirements for safety and environmental protection. As an LED that is almost synonymous with environmental protection and energy conservation, how to make people feel safe and environmentally friendly has become a product competition. An important indicator.
Therefore, it is necessary to rationally plan the content and process of LED standardization in China, and formulate national standards for LEDs suitable for China's national conditions, so that the standardization work is closely linked with the market, so that the LED standards can not drag the industry back, so that product quality does not drag the industry back.
The lack of training for dealers, low combat effectiveness, reporters saw in some stores, some LED dealerships, store decoration is not standardized, no unified, no standard image and operating mechanism, many products are placed in the same position, giving priority More chaotic, low-end impression.
In many stores, the reporter also saw that the clerk was eating, playing cards, and chatting at the store. These salesmen felt very amateur.
As an emerging industry, many manufacturers and bosses have flocked in the past few years. Therefore, LED technology and product characteristics are in a state of ignorance, let alone systematic training for merchants and shopping guides.
When the reporter asked the person in charge of a number of LED dealerships whether the company or the store had trained the sales staff, they said: Generally, when they recruited, they would choose to sell before, but because of the general treatment, they often Most of the recruits are newbies, and some specific technical indicators of LED lights are difficult to train them. They can only briefly describe the characteristics of some products. When there are customers who want to know about it, we need our experienced dealers to explain.
In addition, the technical indicators of LED lighting fixtures are relatively high, and various standards are varied. It is not easy for the purchaser to clearly remember the functions, features and usage methods of the products, and then introduce them to consumers clearly. The reporter asked some of the shopping guides at the scene and did not introduce the knowledge they wanted. I don’t even know what my products are, but how can I make them pay for them? How can sales increase?
After finishing the LED standard, let’s talk about the innovation. The Central Committee of the Communist Party of China and the State Council recently issued the National New Urbanization Plan (2014-2020) (hereinafter referred to as the “Planningâ€). As a macroscopic, strategic and basic plan to guide the healthy development of urbanization in the country in the future, the “Planning†will have a positive effect on many industries including the LED industry.
After the technological advancement and industrial upgrading accelerated, the cost of LED products has been greatly reduced, the application range of LED products has been continuously increased, and the market scale has been expanding. In 3 to 5 years, the compound growth rate of LED lighting demand scale has reached 30~40. Demand start-up and policy promotion, LED The industry's driving force has shifted from backlighting applications to lighting applications. From 2013 to 2016, the LED lighting penetration rate has increased from 10 to 50.
Faced with such a great prospect, the company is rushing to expand production and grab orders.
However, at present, the problem of insufficient innovation ability in the industry also exists in many enterprises. The market competitiveness and anti-risk ability of such enterprises are inevitably in the LED lighting market competition.
At present, the lack of innovation ability of enterprises is reflected in three aspects:
First, the company's R & D investment is insufficient, the technology innovation ability is weak, the achievement conversion rate is not high second, the original innovation and integrated innovation ability is not strong, the leading high-tech field is weak in science and technology, and the strategic emerging industry is developing slowly, high-end. Products depend on imports. Third, the ability to efficiently allocate and integrate integrated resources is weak.
It seems that under the bright market prospects, companies really have to work hard on innovation. "Follow the WeChat public number nine positive lighting network; pay attention to courtesy, scan code to send millions of business opportunities!"
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