Exporting to overseas markets is not an easy task. The so-called "Eight Immortals crossing the sea, each showing its supernatural powers." Behind the favorable situation of heavy-duty truck exports in 2006 was the unremitting efforts of various companies.
Among the companies surveyed by the reporters, Sinotruk, as the first group arm of heavy truck exports, still performed well. In February 2006, China National Heavy Duty Truck Chairman Ma Chunji went to the Middle East to sign a contract with Iran for the export of 10,000 heavy-duty vehicles during the year. The move was large and his appetite was not small. Later, industry rumors said that the contract was slow to implement because of the international political situation. However, judging from the total exports issued by Heavy Gas in 2006, the absolute number of its annual growth is also very impressive. It is a leader in exports.
Dongfeng and Shaanxi Automobile are steadily growing. After 2005, the "blowout year" of exports, these companies have a certain basis for heavy truck exports. Although the increase in 2006 did not double, but the total base, the increment is not bad. Not greedy and realistic are the characteristics of these two companies.
Hualing and Beiqi Foton entered the big single era and began to emerge.
As of this writing, Futian Auman's exports have been nearly 3,000. The reporter learned from the 2006 Futian Business Meeting that 600 Futian tractors will move to this new market in Saudi Arabia. This order revealed the goal of its heavy truck exports in 2007 to open up new markets.
Valin had won 1,000 large Algerian export orders at the beginning of June 2006 and was in the stage of “the export volume is not very large, and the development of overseas markets is not very complete†(Fangrui Overseas Business Division). It can be seen that each big order has experienced many stages of testing such as product verification, zero-buy trial, and batch purchase.
The reporter found through investigation that there are three exporters that accounted for 10% of the total sales volume. Northern Mercedes-Benz also accounted for 10% in 2005 and 20% in 2006. This is in line with the North Mercedes-Benz’s purchase of Chinese companies for construction abroad. International transportation vehicles are also included in the statistical scope.
Luoyang dragged the weight of the company's heavy-duty trucks, which started as a military product, to a small number of industries. The position of the industry was also relatively low. Since 2005, it began to independently do heavy truck export business. It adopted a "tracking strategy" that is not "radical" initiative to open up the international market, nor initiate "provocative" price competition, but step by step following the mainstream heavy truck export. Therefore, even if Luoyang's heavy-duty truck exports in 2006 increased by 10 times, the total volume was only over 100 vehicles. This figure is obviously unsatisfactory for the vast overseas market. Luoyang City, one of the marketing department staff located in the surname said: "The initial plan to do more than 300 vehicles in 2007."
The heavy-duty truck brand that Jianghuai Gefa had not listed for a long time was also "hurrying" and eager to try it out. According to manager Zhang Xing of Jianghuai Overseas Business Department, Geerfa currently has 50 vehicles in various countries and regions for product verification tests. Behind the 50 vehicles is the order of more than 500 vehicles. Once Geerfa has passed product verification, it can smoothly enter the international market in 2007.
View related topics: China National Heavy Duty Truck Breaks Monthly Sales Record for National Heavy Truck Industry
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