All along, high prices have made many American consumers with energy-saving intentions discouraged from LED bulbs. Nowadays, as the industry giants loose their prices, the situation will gradually improve, but it also means that the price of LED bulbs in the US market is starting again.
US Cree launched a new LED bulb at $19.97, equivalent to 100W, on Wednesday. This brightness is the first choice for many home lighting, so these bulbs have always been the focus of the market.
Cree is the leader in a few LED chips that entered the consumer LED bulb market last year. In just one year, the price of the bulb products sold by the company through HomeDepot dropped by 23. For example, one of the LED bulbs equivalent to 60W, the price fell from $12.97 to $9.97. We want to make the price more intimate. Mike Watson, senior director of product and product applications at Cree, said.
At the same time, Philips, another giant in the lighting market, is not lonely. On Monday, Philips released an equivalent of 60W LED bulbs for $9.97. Another lamp equivalent to 100W is priced at $24.97. The company said that all of Philips' bulbs have been certified by the US government for Energy Star, and buyers can get kickbacks.
At the same time as the giants fought, the market newcomers are also preparing to join the battle group. Headquartered in San Jose, Calif., Switch, said its equivalent of 40W and 60W LED bulbs is currently selling for $11.99, and the company is expected to sell products equivalent to 75W and 100W at low prices this year.
According to market research firm StrategiesUnlimited, the global A19 specification of LED bulbs (ie, specifications for 100W incandescent bulb replacement applications) in 2013 was only $1 billion. In the tide of price wars, this number will expand to $5.2 billion by 2018.
Price is the only stumbling block for home consumers. PhilipSmallwood, market analyst at StrategiesUnlimited, said. Such sharp price cuts by Cree and other companies will effectively promote the replacement of LED bulbs.
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