In recent years, online shopping has become a habit of people. With regard to the use of special vehicles such as used cars, the use of Internet channels to realize the commercialization of used cars and improve transaction efficiency are issues that the industry has been discussing.
E-commerce helps second-hand car development
In the past two years, the auto industry shopping festival has attracted much attention in the automotive industry, especially in this year's Double 11 E-commerce Carnival Shopping Festival. Major automobile websites including Sohu Auto, Auto Home, and Auto are hosting new car e-commerce vehicles. Carnival has launched a variety of promotional activities and achieved very good results. However, the e-commerce business is limited to new cars and does not involve used cars.
This reporter learned that December 12 this year, used car dealers also joined the e-commerce war. Car Yi shot in the double 12 period launched "one yuan spike second-hand car", selling cars to send oil cards and other activities, attracting the eyes of the industry and consumers, "second-hand car electricity supplier" into the consumer line of sight.
At present, there are many models for second-hand car e-commerce providers. Most of them are purely online service models. The real advantage of using the Internet to combine their own resources is limited. The reporter visited the used-car market and learned that in addition to the e-commerce brands, such as Che Yipai, which are based in first-tier cities, there are also chain systems like the 273 used car trading network covering the whole country, and they have begun to return to the online force.
"We do not do the transaction itself, we provide transaction services, including information matching between buyers and sellers, vehicle condition detection, transfer checks, etc." 273 related person in charge told reporters that the positioning of pure brokerage services, so that 273 may become a platform ; And to cover the country's offline chain system, let 273 site is not just an online information platform, but has the potential to become a real second-hand car e-commerce platform.
“We started from the online information platform and went offline in 2005. Today we have 100 cities, 500 stores, and 5,000 brokers. The offline service team brings more than 5,000 real-world records to 273 every day. Vehicle information, these vehicles will be displayed through the vehicle condition detection system to more than 100,000 buyers each day.These buyers enter the call center through the call center 273, so 273 accumulated a large amount of valid data, these data provide a lot of information for the transaction. The outlets and brokers are both vehicle suppliers and sales channels and have become buyers of electronic commerce.†273 Relevant person in charge believes that the O2O model of online and offline linkage is necessary for the commercialization of used cars. road.
020 is the protagonist of second-hand car supplier
The used car industry is a promising industry. Everyone is staring at this piece of cake. How to divide, how to occupy more market share, which business model is more conducive to the development of used cars? At present, the domestic business model of multiple vehicles coexist, each business model has its own advantages and disadvantages - offline tradition In the transaction mode, companies buy old cars and sell them to customers to earn the difference. However, if companies want to expand their scale, they will face financial pressure. The pure online information service model, due to lack of mutual trust between buyers and sellers, makes it difficult to reach a real transaction.
In this case, the combination of derivative online and offline is the 020 model. This 020 model is currently the most effective form of second-hand car supplier. This model avoids the disadvantage of purely traditional dealerships that use large amounts of funds, and the fact that their own interests are too obvious to be able to cross-regional operations. It also helps customers realize the security of “face-to-face transactions†and resolve trust issues.
At present, 273 is the first to use this "O2O" model in the entire used car industry. In the system of 273, the owner of the vehicle first published used car information through the website, and 273 used a huge broker network to help him evaluate it, look for buyers, trade in face-to-face shops in 273 franchise stores, and collect commissions after the transaction. Regarding the problem of vehicle condition and trust, 273 set up a professional testing brand “Car Jubao†and promised to “detect errors, return the original price†to give consumers confidence.
The key to e-commerce is information transparency
The second-hand car industry is a resource-integrated industry. In the eyes of some consumers, used cars are still old, rotten, insincere and opaque. E-commercialization must solve these problems. Based on the integrity management, the problem of transparency of the used car's own vehicle status and price information is solved.
The information on used cars is transparent, and it is only through the advantages of e-commerce that it can realize circulation in the country.
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