On September 12th, Volvo Cars joined hands with the United Nations Road Safety Decade Action Office and the All-China Women's Federation Heart Series Organizing Committee to launch the “Safety Education Program for Children with 2016†in Beijing. It is designed to provide a wealth of road safety and safety knowledge for infants and toddlers for prospective parents and families aged 0-5.
Yuan Xiaolin, President of Volvo Car Group Asia Pacific and Chairman of Volvo Car China Sales, said at the event: "Safety is Volvo's brand gene, and paying attention to children's road traffic safety is an important support for Volvo's vision of 2020 'zero casualties'. An important part of Volvo's corporate social responsibility strategy in China. In the future, we will continue to adhere to this important area and work to improve China's road traffic safety and promote the sustainable development of Chinese society."
In 2015, the “Wo†child-friendly activities carried out child safety education activities in 11 maternity and child health hospitals across the country, and donated 300 child safety seats, affecting more than 3,000 families. In 2016, the event will enter 12 women's and children's homes and key kindergartens in 3 cities of Beijing, Tianjin and Chongqing to hold 16 safety classes and donate 300 child safety seats. The audience age of the audience will be raised to 5 years old, and the knowledge and importance of children's traffic safety will be conveyed through the educational and fun ways of “child safety seat installation competitionâ€, “drink driving test experience†and “traffic safety identificationâ€.
China is the world's largest producer of child safety seats, while the use of child safety seats is less than 5%, far below the 100% utilization rate of developed countries such as Europe and the United States. The death rate of children with traffic accidents under the age of 14 is more than 2.5 times that of European and American countries. The shocking numbers make children's safety by car a social issue that cannot be ignored. With the continuous increase in the number of private car ownership in the country, road traffic safety has long been a social phenomenon, and the solution to the problem of children's road traffic safety has become an urgent task.
It is understood that in May 2014, Volvo Cars and the Ministry of Public Security Road Traffic Safety Research Center and China Automotive Technology and Research Center jointly released the "Chinese Children's Safety Blue Book". Under the concern of the society and the government, the high-profile legislative work has gradually made substantial progress. Shanghai, Shandong, Shenzhen and other places have broken ice, and the mandatory use of child safety seats will be written into local regulations and regulations.
It is reported that in the future Volvo Car will continue to pay attention to the development of children's traffic safety in China and continue to promote legislation in the field of children's road safety. In terms of products, Volvo proposes a Clean Zone air quality solution that filters 95% PM2.5 particles and harmful gases through a composite activated carbon filter. At the same time, the material inside the car will be strictly controlled so that each piece of leather and each piece of wood can reach the level of contact level for infants.
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